Since 2009, Apple introduced the first iPhone, camera have been perceived as an essential part of every smart phone. None smart phone has been sold without camera. It has transformed digital environment all around the world. Sharing has been enhanced. As we all know that only one picture can tell the whole story. People share their experience by taking a picture, or video, and upload it on their social media sites which is easier than writing one paragraph story. Typically people tend to share content related to their daily basis, well decorated lunch or impressive gift for instance. However some people seem to be addicted to this activity. Despite the situation needs their participation in term of help, car accident or bullying for instance, they still consider taking a picture or video as the first priority.
The term of the word ‘Camera man’ in this post is different from the term of the word ‘Camera man’ that we usually use to explain a person who responsible for taking pictures or videos in the media industry. ‘Camera man’ in this post defines an individual who does not work as professional journalism but like to produce contents even in inappropriate situation. For example In a situation of car accident, this kind of people prefer to produce contents than help.
An existence of ‘Camera man’ is a byproduct of combination between digital camera and smartphone. It has been enhanced by User generated content phenomenon, Culture of sharing and Social support.
Digital cameras enhances people to gain power on digital environment. It has been accessible for them to express their opinion and attitude. As mentioned by Niroshan(2009), Technology is one essential factors enhance users to generate their own contents. Developing in consumer electronic goods, digital cameras and high-speed internet for instance, converges our life and digital in term of accessibility. 50 years ago, create and publish contents were responsibility for professional journalists. However, since consumer electronic devices were developed, consumers have occupied the power back. Monopoly power in media environment has been gradually destroyed, anyone with digital camera can produce contents.
Combining between digital camera and mobile encourage sharing culture. Previously, the bridge connecting between producing and sharing content was rugged. People can easily create contents by using digital cameras. However, the process of sharing contents was not convenient like today, despite the fact that social media has been exited. Contents have to be transferred to computer then shared on social media. Combining between mobile phone and camera, to be smart phone, enhance sharing culture. While creating contents and sharing are one, ‘Camera man’ is born.
In addition, supporting from digital population encourages ‘Camera man’. Many people consume and support this contents as an entertainment. Providing a good feed back toward contents means supporting.
However, it’s difficult to judge that being ‘Camera man’ is good or bad. Some people may say that taking video or picture doesn’t make situations get better, participating and helping are useful. On the other hands, Some people may argue that ‘Camera man’ can fulfil tasks those professional journalists can’t do, many situations occur in the place and time that journalists can’t reach.